W Hotels Joins Bono’s RED Campaign in the Fight Against Aids
W Hotels has announced a collaboration with (RED), the organisation founded in 2006 by Bono and Bobby Shriver to help in the fight against AIDS. This is the first dedicated collaboration between (RED) and a hotel brand, with fundraising activities at five W hotels across Europe in London, Paris, Barcelona, Istanbul and Verbier.
Throughout the campaign, participating W Hotels will be offering specially-created (RED) cocktails with 100 percent of the proceeds going to the Global Fund to help finance programmes that provide prevention, treatment, counselling and HIV testing in Africa. Each hotel will also participate in unique fundraising events and activities, including film screenings at W London – Leicester Square and a pop-up (RED)-inspired fashion installation at W Paris. W hotels in London, Paris and Verbier will also offer (RED) room upgrades and packages, bookable at www.whotels.com, providing guests booking their stays the opportunity to support (RED) while also receiving perks such as in-room amenities and the iconic W bathrobe.
To date, (RED) has generated more than $275 million for the Global Fund, with 100% of the money used to finance HIV/AIDS programmes on the ground in Africa. Every day 650 babies are born with HIV. Life-saving medication – which costs as little as 40 cents per day – can prevent a mother living with HIV from passing the virus on to her unborn baby. Ending mother-to-child transmission is one of the key milestones in the fight against AIDS and (RED) has raised more than $250 million for the Global Fund to fight AIDS to support the goal of an AIDS-free generation.
For more information on W Hotels and (RED)’s fundraising activity, please follow @WHotels and check out https://www.facebook.com/WHotels.
(photo: W-London Leicester Square glows red for World AIDS Day)